Meet Sheree Lee, Creative Director of TANE organics! We asked this NYC based designer a few questions to learn more about her and her beautiful line of newborn styles now available at boy+girl.
B+G: Please tell us a little about what were you doing prior to the creation of your beautiful line and what inspired the conception of TANE organics?
Sheree: Immediately after graduating from RISD, I began my career as a women’s wear designer. Just prior to starting TANE organics, I was lead knitwear designer for a major women’s wear brand.
The inspiration for TANE organics is the beauty and elegance of organic cotton. The brand was created with the aim of delivering luxury products which are more gentle for the baby and the planet. The inspiration is also our collaboration with artisans supported by fair trade practices. TANE celebrates this partnership by assuring artisans are paid fair trade wages, and cultivates respectful, creative exchanges.
B+G: You use 100% organic cotton and GOTS certified low impact dyes across all your designs. What prompted this decision to make sure everything you create aligns with this standard?
Sheree: 100% certified organic cotton is grown without the use of pesticides. These fabrics contribute to the health of the environment by eliminating dangerous chemicals and metal, permitting the use of only non-allergenic, non-metal inputs which have minimal impact on soil and ground water. TANE products have a pure and super soft hand feel - meant to be healthier for the planet, which our children will inherit. The decision was simple, and was inspired by the thought of future generations.
B+G: What 3 words would you say best describe and embody TANE organics as a whole?
Sheree: Pure. Luxurious. Great Designs.
B+G: What is your favorite silhouette from your line and what inspired it?
Sheree: The iconic Kimono Onesie with Leggings is our signature silhouette. The double cross front ties design, which makes for easy dressing, was inspired by the traditional kimono wrap style.
B+G: How would you describe your personal style? In what ways does this influence the designs you create for TANE organics?
Sheree: A sense of ease. I have created TANE organics to deliver easy, yet luxurious styles with attention to detail and texture. It is important for me to offer a sophisticated system of dressing that is modern and to design with intention.
TANE organics now available in store and online